I’m on a mission to help your organization be bold or italic, but never regular. Bringing marketing to a purpose-driven place where creative, community, and information collide. Let’s market better together.
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B.S. in Music Business, Minor in Marketing (2010) – State University of New York at Fredonia
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Co-creator of You, Inc. Learning Experience Platform (LXP), including direct collaboration with Myquest Dev team.
Music started it all, taking me on a journey that has led to this point in my professional life where I leverage my many creative encounters daily to produce comprehensive experiences. It’s a different path than most, but I’ve been able to utilize my knowledge and experience received while a performer and music educator, supplemented by my schooling and strong marketing background, to help education and community thrive for many different nonprofits.
Proud of my time helping people and developing community as a founding stakeholder of WomanUP Conferences, Be Your Own Hero, and Career Reform.
On a mission to use my experiences as a classically trained percussionist and touring drummer to make a difference through music education and expression.
Heading strategy development that spans every aspect of marketing, leading the charge from conception to completion
My teams regularly produced growth in all target areas, while diving into new projects and exceeding KPIs quarterly
Aligning brands to the people they seek to impact while producing results through comprehensive experiences
Transparent, approchable coaching has been foundational to team success using open communication and shared innovation
Creating experiential marketing with the development of rich media and ideas that spread and make change through storytelling
Marketing is an investment, not just an expense. Tracking the impact has helped drive better, more data-backed decisions
Growing WomanUp Conferences to be the largest sold-out regional event of its kind, securing funding from investors, and growing partnerships for sustainable growth and longevity.
Branding, building, and launching a proprietary Learning Experience Platform (LXP) that afforded us the opportunity to present to CLOs from home and abroad due to the innovative nature of our app. Results of this exposure led to a 2x growth in clients.
By way of SEO, paid ads, social proof, and event marketing, we built the recurring partnership with a world-renowned business school and executive education program who now implements our Neuroleadership programs and LXP app. (Smith School of Business, Queen’s University)
Consulting with a virtual patient assistance SaaS on branding, web development, and marketing that lead to their invitation to present and partner with a tech incubator. (Signed NDA)
As a partner, brand activation specialist, marketing lead and webmaster, I was an integral part of building and launching a business consulting firm that hit the ground running, onboarding multiple clients immediately upon launch despite turbulent covid environment. (Successfully sold)
Produced a 42% year-over-year growth rate with the release of new services and features that through inbound marketing efforts, increased client onboarding and reduced churn rate. (APA Solutions)
Advised, promoted, and operated one of the largest WNY career fairs and industry expos, that has grown annually to host over 1,400 high school students and 100+ businesses. (A BeYourOwnHero event)
Grew a nightclub social media following from 0 to 56,300+ followers and worked their email marketing to ensure constant “at-capacity” nights and sold out EDM concerts. (Label Charlotte)
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