Attention is the new currency, but what is the scarcest form of capital that a future-ready company encounters? Human capital, or the skilled workforce that helps progress and innovation thrive. However, focusing on marketing skills must go beyond just throwing money at tech and canned strategies. It’s only in the hands of skilled team members with the training to implement those tools and strategies that they reach their full potential.
But what are these skills and why are CMOs everywhere talking about their importance?
The infographic below provides a breakdown of the what and the why for marketing leaders to upskill their teams, and future-proof their work.
First, here are the most important skills to improve over the next two years, according to marketing leaders surveyed by Salesforce:
- Content marketing
- Campaign strategy
- Creativity
- Data Analytics
- Communication
Bonus: Artificial Intelligence
Final Thoughts
I’m sure you’re asking, “but what about the HOW?” I’ve provided the what and the why, now it’s time for you to treat marketing like an investment and not an expense. With a concerted effort that looks at not only implementing the shiny new technology, but also sourcing valued team members and training existing ones, you will see your wildest marketing dreams come true. It also wouldn’t hurt to add an expert to your team while you’re looking to add and retain top talent. Let’s chat!
